Our Story
From a childhood passion to connecting watch lovers worldwide with Japan's hidden treasures
Where It All Began
"It started with a simple gift โ my father's old watch. He was buying himself a new one, and rather than letting his faithful timepiece collect dust in a drawer, he placed it in my hands. I was just a boy, but in that moment, holding something that had marked countless moments of his life, I felt a connection I couldn't explain."
That watch became the first piece of what would grow into a personal collection starting in 2008. Each watch I acquired wasn't just a device for telling time โ it was a story, a piece of history, a small mechanical marvel waiting to be appreciated.
By 2014, my passion had evolved into something more. I began buying and selling watches on Japanese marketplaces, and I quickly discovered something remarkable about Japan's watch culture.
Japan: A Watch Lover's Paradise
Unmatched Care
Japanese owners treat their watches with exceptional care. Even "junk" watches here are often cleaner and better preserved than working watches elsewhere in the world.
Hidden Treasures
Japan is one of the world's largest markets for vintage, JDM (Japan Domestic Market), rare, and collectible timepieces โ many never seen outside the country.
The "Junk" Opportunity
High repair costs in Japan mean many watches are sold as "junk" when they simply need a battery change or light service. Your treasure awaits.
Thousands of Watches
After dealing with thousands of watches, we've learned that most "non-working" Japanese watches spring back to life with minimal effort.
To us, each watch isn't just a product โ it's like a child. We handle every timepiece with the care and respect it deserves, understanding that behind every watch is a story waiting to continue with its new owner.
Why New Japan Deals?
For years, we sold primarily on Japanese domestic marketplaces. Most of our buyers were international collectors using proxy services. We heard their stories โ the frustrations, the hidden fees, the confusion of machine-translated descriptions.
The problem was clear: Proxy services add 20-40% in hidden fees. Machine translations lose critical details about watch condition. Buyers couldn't ask questions or negotiate bundle deals. There had to be a better way.
New Japan Deals is that better way. We bridge the gap between Japan's incredible watch market and collectors worldwide. You get clear English descriptions, transparent pricing, direct communication, and the peace of mind that comes from buying from a licensed, registered dealer.
Two Ways to Buy
Buy direct from Mercari/Rakuma if you can, or purchase through us with full English support.
Real Descriptions
No machine translation. Natural English descriptions so you understand exactly what you're buying.
Direct Communication
Ask questions, request discounts on bundles, negotiate combined shipping โ talk to a real person.
Transparent Pricing
No hidden fees. What you see is what you pay.
Licensed & Registered in Japan
Company Information
- Company: ๅๅไผ็คพๅฑฑ็ฐใใฌใผใ
- English: Yamada Trade LLC
- Location: Chiba Prefecture, Japan
- Established: Selling online since 2014
Official License
- License Type: ๅค็ฉๅ่จฑๅฏ
- Antique Dealer License
- Issued By: ๅ่็ๅ ฌๅฎๅงๅกไผ
- License No: ็ฌฌ441200001622ๅท
We are a legally registered company in Japan, licensed by the Chiba Prefectural Public Safety Commission to deal in secondhand goods.
Visit our parent company website โOur Promise to You
Actual Images
Every photo is of the actual watch you'll receive. No stock photos, no surprises.
Honest Descriptions
We tell you exactly what we know. If it's junk, we say it's junk. No hidden surprises.
Real Support
Questions? Just ask. We're real people who genuinely love watches.
"We're not just selling watches. We're sharing our passion with collectors around the world, one timepiece at a time."
โ Founder, New Japan Deals
Ready to Find Your Next Treasure?
Browse our collection of authentic Japanese watches and experience the New Japan Deals difference.